Thanks to the contribution of Liam White, an SEO, my colleague always keen to improve efficiency through automation, I started testing and experimenting with the smart Fuzzy Lookup add-in for Excel. It has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks. In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as 'AI or natural language processing.
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